Subscriptions

The subscriptions report shows the number of new and lost subscriptions by week, month and quarter.

How do I read the graph?

The blue bars indicate new subscriptions, pink bars lost subscriptions and the line shows the growth rate. To see details about any element on the graph, hover to see additional information such as net change in subscriptions from the previous period and whether lost subscriptions were due to cancellation or expiration. The data in the graph is supplied by the table “By time - All terms.”

USD Merchant Account

This is the default setting for displaying dollar amounts for the report.

MMM DD, YYYY - MMM DD, YYYY

This is the date range for the report. The available settings are Day, Week, Month and Quarter. These set the increments that the report will display.

XXX new subscriptions Y.YY% total growth

This is a summation of all the subscriptions within the defined period. Trial subscriptions and one-off purchases are not included in this report. Total growth is a Growth Rate calculation based on the date range for the report, using the values on the first increment as the Past Value and the last increment as the Present Value.

What tables are available in the Subscription report?

Below the graph are two views of subscription term details; Total by term and By time.

Total by term organizes all of the available Subscriptions report data by available Subscription Terms, within the selected date range. Every term is displayed under the header All subscription terms in this period. The data itself is presented in the columns Total New, Growth, Cancelled and Expired.

By time organizes all of the available Subscriptions report data by date, using DD/MM format, listed under Period, within the selected date range. The first table displayed is always All terms, which organizes all of the term information by the period reflected in the Graph; the period is always Days, Weeks, Months or Years. After all terms, the data for each individual term is broken out by Monthly and Annual subscriptions.

How are Total New, Growth, Cancelled and Expired calculated?

There are some calculations that occur in four available groupings. This is how the values are calculated.
Total New
This is a count of every valid subscription term, within the date range for the report. This means that the status of the subscription is “active.”
Growth
This is a Growth Rate calculation using the Straight-Line Growth Rate formula. The formula is:

  • PR = ( ( VPresent - VPast ) / ( VPast ) ) *100

Where:

  • PR = Percent Rate
  • VPresent = Present or Future Value
  • VPast = Past or Present Value

VPresent is calculated using this formula: (Total New - Total Cancelled - Total Expired) for the latest Period. VPast is calculated using this formula:

  • (Total New - Total Cancelled - Total Expired) for the previous Period

In effect, the Growth Rate is calculated based on the Net total subscriptions between two time periods.

Cancelled
This is a count of every refund and suspension, within the date range for the report. Trial subscriptions and one-off purchases are not included. A cancelled subscription occurs when an admin or user actively cancels a user’s subscription. In more precise terms, Cancelled means that the status of the subscription is cancelled, cancelled+refunded or payment failure and date range of the User Access Expiration Date is within selected date range for the report.

Expired
This is a count of every subscription that is no longer valid due to an expiration, within the date range for the report. Trial subscriptions and one-off purchases are not included. An expired subscription occurs when a user doesn't renew, either because they could not be billed (if auto-renew is on) or because they do not manually renew (if auto-renew is off). In more precise terms, Expired means that the status of the subscription is expired and date range of the User Access Expiration Date is within selected date range for the report.