General Glossary:


Adjustments

If a refund in a given period is greater than the amount available for refund, an adjustment entry will be created. This relates to revenue recognition for subscription sales in most cases. If a publisher sells a 12-month subscription for $120, recognizes $10 of that revenue in month 1, then refunds $120 (i.e. the full price of the original sale) in month 2, an adjustment of -$10 will be needed to account for the -$10 of revenue previously recognized.

Application

Publication’s business unit that the Piano platform is applied to.

Bundle

Bundles are a group of resources or a single resource. Bundles can be Fixed, i.e. access to a finite, non-changing season of TV programs or Tagged, resources that can be added to over time that the user will still be allowed to access.

Canvas

Working area in the editor onto which modules are dragged and dropped to make connections that form sequences.

Cash In

For a given period, these are any funds that increase a publisher's cash account.

Cash Out

For a given period, these are any funds that decrease a publisher's cash account. The most typical Cash Out transaction would be a refund.

Deferred Revenue

This is any monies that are waiting to be earned within a given period. For example, if a publisher sells a 12-month subscription for $120, only the first $10 of the sale will be recognized within the first month of the subscription. The remainder will be allocated to Deferred Revenue, waiting recognition.

Discard

Edits to an experience are lost when they are discarded.

Earned Revenue

This is any monies earned within a given period. With subscription income, not all Cash In from every sale will be recognized on receipt. For example, if a publisher sells a 12-month subscription for $120, only $10 of that initial sale will be earned in the first month of the 12-month subscription. This is because the remainder of the subscription hasn't yet been fulfilled.

Experience

Interactions that users have with the paywall including website, system emails and delivery of messages.

Growth Rate

This is the percentage change from one period to another. Piano uses a straight-line growth rate formula in its calculations. Straight-line growth rate is the percent change from one period to another, calculated from the formula:

  • PR = ( (VPresent - VPast)/(VPast) )*100
  • Where:
  • PR = Percent Rate
  • VPresent = Present or Future Value
  • VPast = Past or Present Value

GUI

Graphical User Interface

Inactive

Experiences that are not live are Inactive, no customer will experience an Inactive experience.

Live Experience

What your users are seeing currently when they visit your site.

Offer

A single term or group of terms presented to a user governed by the product. Offers can be differentiated by segments or other criteria.


Palette

Area in the Editor that contains all of the different modules, a toolbox from which the publisher drags and drops modules onto the canvas. Also known as the Composer general sidebar.

Publish

To make a Composer Experience live.

Product

Rules controlling Terms and Offers within the application. Rules can include URL exclusions, geofencing, referencing, etc.

Promotion

A promotion discounts a Term. 100% discounts are typically referred to as, “unlocking a Term.” Other discounts are referred to as, “discounting a Term.”

Purchase

Any transaction with an amount greater than $0.00. Promotional Terms, or any Term worth $0.00, does not count as a purchase.

Refund

Any purchase transaction that was refunded.

Reset (pageview meter)

Resetting a pageview meter makes it count from zero again

Resource

Content; could be as little as a single article, video or podcast, but could also be as large as an entire VOD Channel, streamed audio channel, digital magazine access, access to a forum, a season of TV episodes, newspaper sections, opinion writers or other web-based content that access is either granted to or denied from.

Sequence

A complete chain of action from Effective pages to an eventual Action in an experience.

Area in the Editor that contains all of the different modules, a toolbox from which the publisher drags and drops modules onto the canvas. Also known as the palette.

Template

A communication shown to the user. The dialogue can be differentiated by user segment or other criteria.

Term

A condition that a user needs to accept in order to unlock a resource for a predetermined period. A term can be payment or another publisher defined action (registration, viewing a video, subscribing to a newsletter, etc.).

Transaction

Any exchange, monetary or otherwise where a Resource is unlocked by a user accepting an offer.

Unregistered User

Users who do not have an account (user accounts)